Good welfare is good business

Freedom Food is the only UK farm assurance scheme backed by the RSPCA, one of Britain’s most well-known and trusted animal welfare organisations – ranked 10th in PRWeek’s Charity Brand Index 2012.

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Despite sustained economic uncertainty, consumer demand for higher standards of farm animal welfare has continued to grow. Independent farm assurance from Freedom Food could help you take advantage of this trend by differentiating your business from your competitors and adding value to your products.

“British farmers employ many world-leading practices in animal welfare, so the growing public interest provides an excellent opportunity to differentiate and gain more shopper loyalty.”

Joanne Denney-Finch, Chief Executive, IGD

Our members also frequently tell us that adopting RSPCA welfare standards has – amongst other things – improved their working environment, job satisfaction and production performance. In addition, the RSPCA welfare standards have been shown to reduce health issues and associated levels of mortality.

Freedom Food’s team of highly trained assessors are also qualified to carry out joint assessments for other national assurance schemes, saving you time and potentially money having one assessment, rather than two or more.

In summary:

  • Only scheme backed by the RSPCA
  • Take advantage of growing consumer demand
  • Differentiate and added value to your business
  • Achieve improved welfare and performance.

Find out how you can join Freedom Food or contact us if you have any questions.

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